The Danger of Misunderstanding Users
Snapchat’s redesign has been a case study in Design Thinking failure. Strong statement, I know, but one that is seemingly validated by over one million petitioners advocating against their latest update. Coupled with a nearly $1.3 billion dollar loss in market value,...
High Level View of Long Term Success
Drone technology is being leveraged in unique and innovative conversations about automated tasks: pizza delivery, Amazon Prime delivery, video production, etc. The company Aerobotics is entering the conversation with their application of drone technology to...
Design to Change the Norm
The Airbnb business model is a strange one: pay to stay in someone else’s house in lieu of a hotel. The idea was born after co-founder Joe Gebbia saw “hosting” as a great way to both make his rent and address hotel scarcity during a San Francisco design conference. He...